Quick Connect

Leave a message, we'll get in touch.

About Us

Company Profile

Variant Builders is one such real estate marketing company which specializes in all forms of real estate marketing, including online marketing, which is still in its nascent stage. Our technicians are experts at handling marketing for real estate companies, and ensure that you get the right kind of exposure in a way that beats your rivals by miles..

Hence employing the services of real estate marketing companies can help you acquire more clients without having to worry about the finer nuances. They offer comprehensive solutions to all your marketing woes and ensure to get the numbers up by finding new ways to entice clients and to effectively retain clients in the long run. This investment is sure to bring back results in manifold, and you will surely not regret it..

We create digital and creative experiences for the commercial real estate industry. Our clients look to us for solutions relating to visual design, digital marketing, online strategy, lead generation and our overall experience to help them maximize exposure and create opportunities.

Mission & Vision


To satisfy every customer's need for a better experience in Real Estate with the help of well managed Architectural and engineering team , use of latest technology and close partnership with leading architects to aesthetic , efficient and AFFORDABLE housing development .


By Amalgamation of Latest Technology ,Equipments and People Skills , we intend to provide the best housing experience possible to the owners and those who aspire alike. To Be Uttar Pradesh's most reliable Real Estate Developer and be the preferred choice amongst the customers for both quality and affordable living .

Core Value

Quality Core

At Variant Builders we aim to achieve global standards of excellence in all our endeavors, by providing nothing short of the best for our clientele. We thrive to create superior value in all our product that enrich the lives of the patrons.

We are committed to provide housing and residential solutions, crafted with the quality material sourced from places all across, and which caters to the entire spectrum of buyers, to alleviate their quality of life.

We thrive to be ethically and morally responsible enterprise with a major emphasis on quality and time bound delivery through a use of quality management system and practices.

We at Variant Builders are constantly working towards setting and resetting new benchmarks of excellence in every endeavor we undertake. In the present scenario, the demand for multi-faceted real estate development has become critical for keeping pace with the progress. Capitalizing on these demand dynamics, we at Variant Builders constantly undertake new initiatives and as a result we have emerged as one of the most prominent entities, with a large number of satisfied clients.

We are on a continuous quest to improve the living standards of our esteemed patron and at the same time ensuring to safeguard the interests of our patrons. As a responsible enterprise we want the investment made by our clients to be safe & profitable.

We at Variant Builders take pride to announce that the group can be credited for introducing quality into every aspect of the Company affairs. Whether it is a procurement process or a Human Resource practice, or it is sales and marketing or the delicate process of customer relations, our quality programs have been instrumental in redefining these processes. It coupled with a disciplined work culture, planning and use of the state of the art technology has helped us to create a better world for us and our patrons alike.

Why Tier-2 & Tier-3

Why Tier-2 and Tier-3 cities make for good investment propositions

Lower prices- Costs of construction are way lower in Tier-2 and 3 cities as compared to metros which leads to lower prices for homes. Real estate developers are finding it easier to come up with affordable housing projects in these cities due to the lower costs and more affordable prices of land. This will naturally draw investors towards reasonably priced properties in these locations.

Higher supply levels and balanced markets- Tier-2 and Tier-3 cities are often balanced markets with ample scope for future growth and appreciation. Land supply is higher in these cities as compared to the diminishing land levels in major metropolises. This naturally helps balance out the market while keeping prices lower for consumers without compromising on ticket sizes.

Government Support- The Government is emphasizing hugely on affordable housing under its Housing for All by 2022 blueprint while also giving infrastructure status to the sector. The GST rates have been lowered to 1% from 8% for affordable housing projects while there are PMAY (Pradhan Mantri Awas Yojana) incentives on offer as well.

Infrastructural Growth- Most of these Tier-2 and Tier-3 cities are reaping the benefits in terms of infrastructural projects covering transportation, social amenities, connectivity and physical infrastructure. Metro corridors, new business hubs, airports and initiatives like the bullet train between Mumbai and Ahmedabad naturally offer ample employment opportunities, price appreciation and improved demand in the future.

Growing infrastructure and commercial/industrial growth in these cities will naturally draw the attention of investors as far as the real estate sector is concerned. For the moment, there is huge scope to grow in these markets for the realty sector, particularly over the next few years as an infrastructural explosion sweeps the nation.

How investors are betting big on Tier-2 and Tier-3 cities

Experts have stated that Tier-2 and 3 cities are now the biggest draws for investments in the real estate market. There are several key factors to be observed in this case:

  • Tier-2 and 3 cities are emerging as investor favorites owing to lower prices of property and growing infrastructure.
  • Overall potential for growth is higher in these cities as compared to saturated metros in the country.
  • Close to 1/3rd of realty investors in the country favor's investing in these cities as per reports .
  • The sops offered by the Central Government are working their magic on the realty market and long-term investors are steadily coming back to the market.
  • Almost 60% of people have bought property as end-users while the remainder has invested for the long haul which is higher than previous estimates.
  • The Union Budget for 2019-20 has also offered several incentives for investors in property including the rise in the TDS limit to Rs. 2.4 Lakh from Rs. 1.8 Lakh on rental income and the exemption of capital gains on two properties priced up to Rs. 2 crore once in a lifetime.
  • Investments in property, particularly with a view towards earning rentals, is again a favored activity in the Indian market. This is benefiting Tier-2 and 3 cities which have huge growth potential.
  • Investors are drawn by the clean-up in the sector with reforms like RERA and GST along with the emphasis on affordable housing which has spread its roots throughout these cities.
  • There is an urgent need for expansion of basic infrastructure of metros to surrounding zones and towns. This is leading to higher demand for Tier-2 and 3 cities in terms of housing.
  • The setting up of major roads, transportation projects, new business and commercial hubs in these cities and increasing job opportunities have led to investor demand picking up for property in these locations.
  • Affordability levels have gone up considerably for cities like Ahmedabad and even Pune and the affordable housing sector is fuelling investments in such cities.
  • Many people who have migrated to metros for professional purposes still prefer investing in properties in their home towns or native places. This trend will fuel investments in the near future as forecasted by experts.

For Lucknow

The smart city Tag is also believed to be driving this Change and these cities are supported by many Govt. Initiatives , when these initiatives are fully implemented , they are predicted to affect the real estate. of their respective cities .
Lucknow saw overall housing sales rise by 19% in 2018 against 2017 .

Director Desk


Our Dreams have to be Bigger .
Our Ambitions higher .
Our commitment Deeper.
And our Efforts Greater .

This is My dream for Variant Builders .

From the Desk of MD .

Plot Availability

News & Media


Variant Builders is a professionally managed organization engaged in real estate sector. Variant Builders offers exciting career opportunities with excellent growth prospects. Current openings are a result of corporate growth. Variant Builders currently has openings.


Contact Us

305, Third Floor ,Shalimar Titanium, Vibhuti Khand Gomti Nagar, Lucknow